Geospatial Intelligence includes the maps, routes, and places that make up the world around your business, as well as the internal data of your business itself. As consumers continue to expect more seamless, customized interactions, this information has become invaluable.
Google recently worked with Boston Consulting Group to study the role of location-based experiences in businesses around the world. More than 500 executives across five major industries weighed in on common use cases, range of applications, and success metrics. Our findings illustrate how businesses like yours are turning location data into insights to boost sales, operations, and customer experiences.
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