Enriching transaction records and using maps to visualize customer spending.

Elevating the financial services customer journey Google Maps Platform

The quickly-changing financial landscape is putting new pressure on services like digital payments, insurance, retail and investment banking. Customers are demanding more personalized experiences and a deeper understanding of their financial lives.

This whitepaper is the second in a series highlighting the benefits of geospatial intelligence in all aspects of the financial services industry. Here, we walk through how Google Maps Platform can help you meet these rising customer needs and expectations.

In this whitepaper, you’ll learn about:

  • Using geospatial data to make confusing transaction records more understandable
  • Decreasing support calls with increased transaction transparency
  • Helping customers understand where and how they spend their money

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